| Client's Name and Final Decision Maker: | Mochi Productions – Kayla Wong |
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| Client's Business (Website) Name: | Mochi Productions |
| Redesign: | http://www.mochiproductions.com/ |
| Type of Website: | Identity, Marketing, Informational, Entertainment, Social Networking |
| Client's Goals: | Business, presence on the Internet, marketing of videos |
| Audiences | Issues, Concerns, Needs | Approach |
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ViewersThe members of this group will mostly likely be young, around college-age. By and large, they will be fairly experienced with computers if not very capable. There will probably be many Mac users as well as Windows users. Many will probably view the site on a mobile device like an iPhone. The preferred browser is probably Firefox or Chrome. |
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PressThe members of this group will most likely be slightly older than college-age, perhaps in their 30s. They will probably be fairly experience with computers. Most likely, they will be Windows users although they may use Firefox or Chrome as their preferred browsers. They will definitely be users of iPhones or other similar mobile devices. |
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FamilyThe members of this group will most likely be old, around their 40s or 50s or higher. It is not expected that they will be very proficient at using computers at all. For the most part, they are probably Windows users and using older versions of Internet Explorer. They may also use an iPhone or a similar product to view the website. |
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